How to Network at Pharmacy Conferences When You Hate to Network – Part I
Take the Poll: Do you love or hate to network?
Are you someone who goes to pharmacy conferences & enjoy attending educational sessions or workshops, but dread anything that has “networking event” on it? You avoid them as much as possible, or make up excuses not to go. Maybe you wonder if something is wrong with you and why it is that other pharmacists around you seem to network so easily. If you hate to network, you are probably like many other pharmacists.
Maybe you’d be surprised to hear that the truth is most people don’t enjoy networking. Especially if they’re an introvert. I used to hate networking, because I was concerned about what people would think of me. It was like the possibility of being rejected time and time again each time I met a new person. And even when I went through a lot of personal growth and became more comfortable in my own skin, networking was still not something I enjoyed, until I had a significant mindset shift that changed everything.
I went from wondering what I could get out of a networking event to “who can I help in this room today?” This shift changed everything for me, because I no longer had the pressure of having to say the right things or made sure I got what I wanted out of the conversation when I met someone. It became much less about me & what I could get out of the networking, but rather how I can help another pharmacist get to where they want to go. It was about thinking who can I introduce them to, or what resources I could offer them. Networking became more enjoyable (although still not my favorite thing to do). As a result, I also ended up with more helpful relationships and connections.
Now, you can have your own style of networking that works for you as well. For example, if you’re an introvert, your needs are different compared to an extrovert. I will discuss that in a future article in this series.
For those of you going to the APhA Meeting in Seattle coming up, have a good time! Go into the conference with your new mindset shift and comment below to let me know how it changes your experience.
How to Make the Most out of Pharmacists You Meet at APhA Meeting (or other Pharmacy Conferences) – to Get What You Want
Are you going to the APhA Meeting next week? Here’s how to make the most out of the contacts you’ll be meeting. Watch this video on the quick & easy steps to take that most pharmacists don’t think of doing when they attend a conference. You’ll love how simple they are. They will help you build relationships that can lead to you finding pharmacy jobs, sharing best pharmacy workflow/management practices, pharmacy residencies, developing friendships, and support that can get you to where you want to go professionally. Comment below on what you think about this video.
Prefer reading instead? Then scroll down to read on…
One of the challenges I hear from pharmacists who attend APhA Meeting, ASHP Midyear, or other pharmacy conferences is getting excited about receiving many business cards during the meeting, but then stuffing them in their drawer and never looking at them again. This happens even if they had the best intentions of doing something after the conference with the connections they made. You’re missing out on so much opportunity & one of the most valuable opportunities of attending a pharmacy conference by doing this. If you’re like most pharmacists, this happens to you because you’re busy or don’t know easy steps to take to make the most from pharmacy contacts you meet.
Here’s a quick tip for you. Once you meet someone, write down a few impressionable things about them, so you’ll remember what they look like and it will refresh your memory down the road. Write down something that you can help the person with or what you’d like to reach out to them about, based on your conversation. And before you go to the APhA Meeting (or a conference in the future), bring cards or postcards with you. After you’ve met someone, you can write a note after you get back to your hotel room about how you appreciated meeting them. Reach out to share potential resources that you feel would be helpful to them, or something else of value.
Mail the note when you get back home. This will save you time and from not doing anything at all. You won’t have to face the challenge of having another thing to do after you get back home from the conference. Most of the time when you get back from a conference, you will probably have a lot to catch up on. Read on for additional tips on what to do after this.
After ASHP Midyear – Business Cards in the Drawer?
Are your business cards still in your drawer after ASHP Midyear or other pharmacy conference? If so, read Part I of this article on what to do right away before they become clutter in your drawer. Don’t miss out on some of the most long-lasting benefits of attending a pharmacy conference that most pharmacists overlook.
(In pharmacy school, I remember hearing that it’s not what you know, but who you know. Looking back, I find this to be so true and wish I recognized this earlier. I’d like to take it a step further and say “It’s not what you know, but the relationships you grow to help each other.” You get catapulted faster in the direction you want by having the support around you vs. doing it alone.)
If you are a pharmacy director who has an assistant, you can have your assistant take over pieces of what to do immediately after the pharmacy conference in Week One. Here are two more quick things to do before Week Two:
- Week One– Never under-estimate the value of a handwritten card or postcard. Following an event like ASHP Midyear Meeting, email inboxes can be backed up with emails from being away from the conference. They can blend right in with yours and get lost in the shuffle. Choose at least a few key contacts and mail a thoughtfully written thank you note that expresses how you enjoyed meeting them and that you look forward to helping them/working with them soon or down the road. Wish them the best, and let them know that you will stay in touch.Taking this extra step is memorable, simply because it is not often done and you will stand out. Come from the perspective of connecting and giving, rather than asking for anything in the note. It is a gesture of appreciation and/or helping. Try to send as many notes as possible in the weeks following the conference.BONUS “No-Procrastination” Tip: To make things as easy as possible, before you attend another pharmacy conference, bring blank cards or postcards and stamps with you to the conference. Write your handwritten note in your hotel room or on the plane ride home.
In this week, pick up the phone and call your top 3 priority connections. These are connections whom you either really hit it off with personally and want to grow that connection, or whom you can mutually benefit professionally in an immediate way. For example, your expertise or a connection you have aligns with something that your new pharmacist friend needs right now.
You may be nodding your head because you understand the benefits of taking action right away. If it’s not simple and easy, I guarantee you will not do it. You have too much on your plate already as a busy pharmacist.
“If you’ve always done what you’ve always done, you’ll get what you’ve always got…” Do you want to experience a new way of developing relationships and networking which will give you help and resources that you need at the most unexpected times, or do you want to stuff business cards in your drawer? It’s your choice.
This is simple, so do it and comment on your experiences below. Stay tuned for the next step of what to do to make the most out of your new relationship with another pharmacist/other contact.